Are Deep Cuts In Carbon Emissions Optional?

Most people consider sustainable initiatives a necessity, but some believe that carbon offsetting is optional. It is important to consider why carbon offsetting is any more optional than the sustainable initiatives to measure, avoid and reduce carbon emissions. If the answer is the cost to offset carbon and the Return-On-Investment, then the time has come to change our way of thinking.

The current scientific evidence on climate change indicates there is a drastically urgent need to make deep cuts in carbon emissions immediately.

Reducing energy consumption alone will not achieve enough. For as we reduce energy consumption, the energy we save is being consumed by an increase in consumer demand and an increase in global population.

The real solution is to encourage industry to invest in alternative low-carbon solutions. This requires an increase in the price of carbon so that low-carbon solutions such as renewable energy appear economically attractive.

Reducing carbon emission credits in a carbon market can achieve this goal, because it helps speed up the transition to a low-carbon future. Climakind gives organisations access to cancel carbon emission credits (CECs) and works with them to ensure their efforts to the right thing and help stop damaging climate change are recognised. Find out how at http://www.climakind.com/.

Image credits flikr missallphoto's

Climakind.com is a CO2NeutralWebsite

The internet is a good thing for the climate. It reduces the need for transportation. It reduces the need for printing brochures and leaflets. But the internet also causes carbon emissions due to the electricity consumption.

The use of the internet today is estimated to cause more carbon emissions than airfreight! This is due to the electricity used to run the servers behind websites as well as the computers and monitors of the visitors.

If the electricity is generated from fossil fuels such as carbon then the website is responsible for a "carbon footprint".

CO2NeutralWebsite have created an algorithm to calculate the CO2 emissions generated by the traffic on your site. Now you can estimate the carbon emissions and match them with genuine carbon credits, effectively neutralising the websites carbon footprint.

Climakind.com is proud to be the first Australian based website to join the voluntary initiative CO2NeutralWebsite.

Both large and small companies from many different countries participate in the initiative. In total more than 800 companies have joined.

A website is a very visible part of your business. Neutralising the carbon emissions created by surfing your site can appeal to your visitors. It can help position your brand as environmentally concerned and visibly active in reducing carbon emissions credits. CO2NeutralWebsite believes your "company gets a good profile that is far bigger than the cost of joining."

Normally the cost of participating is 31 AUD per month (the algorithm is based on site traffic).

Please find further information regarding the CO2 initiative at the official website.