Thursday, February 18, 2010 is a CO2NeutralWebsite


The internet is a good thing for the climate. It reduces the need for transportation. It reduces the need for printing brochures and leaflets. But the internet also causes carbon emissions due to the electricity consumption.

The use of the internet today is estimated to cause more carbon emissions than airfreight! This is due to the electricity used to run the servers behind websites as well as the computers and monitors of the visitors.

If the electricity is generated from fossil fuels such as carbon then the website is responsible for a "carbon footprint".

CO2NeutralWebsite have created an algorithm to calculate the CO2 emissions generated by the traffic on your site. Now you can estimate the carbon emissions and match them with genuine carbon credits, effectively neutralising the websites carbon footprint. is proud to be the first Australian based website to join the voluntary initiative CO2NeutralWebsite.

Both large and small companies from many different countries participate in the initiative. In total more than 800 companies have joined.

A website is a very visible part of your business. Neutralising the carbon emissions created by surfing your site can appeal to your visitors. It can help position your brand as environmentally concerned and visibly active in reducing carbon emissions credits. CO2NeutralWebsite believes your "company gets a good profile that is far bigger than the cost of joining."

Normally the cost of participating is 31 AUD per month (the algorithm is based on site traffic).

Please find further information regarding the CO2 initiative at the official website.

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